Customers, not companies, own brand perception. Brand perception is what customers believe a product or service represents, simply put it’s a mental image customers have about your business. Brand perception comes from customer use, experience, functionality, reputation and word of mouth recommendation - on social media channels as well as face to face. To begin changing perception, you need to be able to step back and see your brand through your target audience’s eyes, understand their wants and needs, and be willing to take a radical departure from the status quo.

``Excellence is doing ordinary things extraordinarily well.``

John W. Gardner