We were tasked with creating testimonial videos for Vodacom Financial Services. These were designed as powerful social and digital assets to promote the VodaPay Kwika and Max card machines, with the ultimate goal of driving lead generation, boosting sales, and increasing brand awareness.
At KANAKA, we saw an opportunity to move beyond the standard testimonial format. Under the creative platform “Sinawe – we see your vision”, we redefined testimonial storytelling through a cinematic lens. Each video captured the authentic journey of local entrepreneurs, highlighting not only their challenges but also how VodaPay’s products became instrumental to their growth and success.
Our strategy was holistic. By producing content that was both relatable and shareable, we amplified reach through a mix of channels: Facebook and Instagram business ads, push notifications, in-app interstitials, CVM (SMS and mailers), and homepage banners. This multifaceted approach ensured that the stories resonated widely — engaging both potential and existing clients, while showcasing the tangible value of VodaPay’s card machine solutions.
The result was more than a campaign; it was a celebration of entrepreneurship, technology, and partnership, told through the voices of those shaping South Africa’s business landscape.
