The Request:
The Moses Kotane Institute approached us for assistance in refreshing its logo to better reflect its aspiration of becoming a globally recognized hub for quality Research, Innovation, and Excellence. Their goal is to play a key role in fostering economic development in KwaZulu-Natal, and they believe that a redesigned logo will better align with their brand’s vision and objectives.
The KANAKA solution:
We enhanced the institute’s visibility, positioning the Moses Kotane Institute as a prominent figure in Research, Innovation, and Excellence. Through a modern and polished aesthetic, we portrayed the brand as both approachable and proficient. Our solutions encompassed logo refinement, tone & messaging refinement, social media templates, and templates for marketing collateral and publications.
The Impact:
The revamped brand identity propelled the Moses Kotane Institute to new heights of recognition. The modernized image amplified accessibility and competence, resulting in a 30% increase in industry engagement and a 20% rise in partnership inquiries.
