loading

Who we are

KANAKA a word meaning ‘people’ or ‘person’ used by Polynesian people to refer to themselves. Steadfast on culture and traditions, Polynesians have positioned themselves globally as a nation of victory, pride & perseverance through adversity – which they express through elaborate war dances & distinctive tattoo designs.

Their beliefs have inspired KANAKA design studio – founded in 2013. We are a proudly 100% black owned, South African based Brand Factory; Level 1 BEE Contributor. At KANAKA, We operate collaboratively with different creative geniuses to provide strategic & creative solutions – to deliver a brand equity that guarantees return on investment.

Expert Knowledge tailored to your business needs.

Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.

The first phase is getting your brand strategy right and aligned with your business objectives. Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.Finally, there is the phase of strengthening your newly developed or updated brand

brand storytelling at a new level.

Why? Brand advocacy is particularly well suited to professional services firms in the Internet age. It does all things traditional marketing does but it does them more efficiently. It uses valuable educational content to attract, nurture and qualify prospects.

Remember that your brand strength is driven by both reputation and visibility. Increasing visibility alone, without strengthening your reputation, is rarely successful. That’s why traditional “awareness-building” advertising or sponsorships so often yield disappointing results. On the other hand, brand advocacy increases both visibility and reputation at the same time. It is also the perfect way to make your brand relevant to your target audiences.

brand relevance to your target audiences.

Messaging strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include potential clients, potential employees, referral sources or other influencers and potential partnering opportunities, to name a few of the usual suspects.

While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points. Each audience will also have specific concerns that must be addressed, and each will need different types of evidence to support your messages.

 

The Team

Founder & Creative Director

Sapho Dlangamandla

A multi-disciplinary creative focused on building brands to their full potential. Love for detail, aesthetics and a fascination for learning new applications.

Production Director

Ntokozo “Brix” Nxumalo

A visual storyteller who believes that creativity shouldn’t have any boundaries. Enjoys discovering new and improved ways to market brands.

Strategy Director

Nthabeleng “Mat_Elle” Matela

The Fixer. A multi-faceted, thought lead creative who believes without strategy no ideas take place. The brains behind brand analysis, solving problems fast and effectively.

Communications Director

Tumelo Matela

On the forefront of media thinking, living up to the potential that media can deliver and unlocking new growth for our clients’ businesses.

Let’s Grow Your Business!

Great things happen when building long-lasting relationships. Partnering with KANAKA has its perks. Send us your brief.

Contact Us