KANAKA’s partnership with Pinda began as a website brief but quickly evolved into a full brand transformation. Our immersion into Pinda’s heritage and craftsmanship revealed a greater opportunity: to redefine how the brand connects with the market and unlock its growth potential.
Pinda Design is a dynamic design studio based in Durban, Kwa Zulu-Natal, South Africa, working on bespoke furniture and interior commissions. Pinda’s designs are rooted in Nguni sensibilities.
Pinda projects range from commercial projects, residential projects, and custom collectible furniture for clients in South Africa, Botswana, Namibia, New Zealand, the Netherlands, and the United States of America.
We built a contemporary identity system that balances tradition with modern relevance, positioning Pinda to scale beyond its niche. Distinctive brand assets — earthy rug tones and the sculptural form of the iconic Pinda chair — were elevated into powerful signatures that drive recognition across digital and physical platforms.
At the core of the new system is a custom typeface, designed to convey clarity, sophistication, and cultural depth. The result is a cohesive, future-focused brand identity that strengthens market presence, attracts new audiences, and builds long-term equity, positioning Pinda for both local resonance and global appeal.
