Should You Be Using Mobile Advertising?

In the fast-paced digital landscape of 2023, the old adage “go big or go home” may need a fresh perspective. While billboards have long been seen as a captivating way to promote your business, it’s essential to recognize where your target audience spends the majority of their time. If they’re more likely to be found glued to their smartphones than on the road, it’s time to reconsider your advertising strategy.

Today, the average person spends approximately 3 hours and 15 minutes on their mobile devices each day. To stay competitive in this digital world, businesses must tap into the power of mobile advertising to optimise their marketing strategies. It’s not just about standing out but also ensuring your brand story resonates authentically. By aligning your marketing efforts with your brand goals, you can streamline your brand positioning and create a cohesive narrative that captivates your audience. Mobile advertising offers a cost-effective solution that allows you to achieve these objectives simultaneously.

The advantages of mobile advertising are plentiful, surpassing any potential drawbacks:

• Reach your target audience 24/7: With mobile advertising, your brand can be present whenever and wherever your audience is, ensuring maximum exposure and engagement.
•  Encourages user engagement: Mobile ads provide interactive and immersive experiences that invite users to actively participate, fostering deeper connections with your brand.
•  Promotes sales/leads: By leveraging mobile advertising, you can drive conversions and generate valuable leads for your business, directly impacting your bottom line.
•  Instantaneous brand awareness that can be controlled by you: Mobile ads allow you to have complete control over the messaging and visuals that represent your brand, ensuring consistency and authenticity.
•  Keeps your brand top of mind: By consistently showing up on your audience’s mobile screens,   you establish a strong presence, making it more likely for them to remember and engage with your brand.
•  Creates trackable data for retargeting: Mobile advertising generates valuable data that can be leveraged for retargeting campaigns, allowing you to re-engage with users who have shown interest in your brand.

Now, let’s explore some examples of how mobile advertising can authentically connect your brand with your audience:

1. Banners: These small rectangular images combined with text can be strategically placed at the top or bottom of the screen, ensuring they don’t disrupt the user experience. Their cost-effectiveness, ease of launch, and universal support make them ideal for driving website traffic, purchases, and lead generation.
2. Interstitial ads: These immersive ads appear during crucial moments in the user’s app navigation, occupying the entire screen. They prompt users to take action, such as responding to a call-to-action or closing the ad. An example is the ‘cookie usage’ pop-up that often appears when browsing a website. By incorporating your brand message within these ads, you can make a memorable impact on your audience.
3. Video advertising: Utilising video content to promote your products or services can be highly impactful. Dynamic visuals are more engaging and memorable for customers compared to static images or text-based advertisements, allowing you to tell a compelling and authentic brand story.
4. Rewarded Ads: Motivating users through rewards can be an effective strategy to prompt specific actions. For example, incentivizing app users to watch a video until the end by offering them a reward creates a positive brand association and encourages deeper engagement.
5. Native Ads: Crafted to seamlessly blend with the content of a media source, native ads feel organic and authentic, ensuring a seamless brand experience for users.
6. In-app ads: These ads provide an immersive user experience with animations and interactive effects, capturing users’ attention and enabling publishers to have greater control over their advertisements. By integrating your brand

    

Trust KANAKA, the experts in authentic brand storytelling, to create a truly meaningful connection with your customers. Our team understands the power of mobile advertising and can help you leverage this dynamic platform to tell your brand story in a way that resonates deeply with your target audience. Contact us today to learn more and schedule a consultation. Together, let’s unlock the full potential of your brand through authentic mobile advertising.