Through our partnership with VMLY&R we were tasked to conceptualize testimonial videos for Vodacom Financial Services, that will be distributed as social and digital always-on content for their VodaLend Business Cash Advance product as a lead generation campaign.
The KANAKA solution:
We wanted to tap into the human truth by creating authentic videos that speak to the featured entrepreneur’s daily struggles while showcasing how the product and technology have helped them to prosper in their business. We created bite-sized content that’s shareable, engaging, and inviting to potential and current Business Cash Advance clients. Always On Assets included: Facebook and Instagram business ads, Push Notifications, In-app Interstitial, CVM (SMS & Mailers), and Website homepage banners.
43 BCA View Offer | R944 CPL | 2 655 Link Clicks | 0.32% CTR