The insight
An independently owned talent management consulting firm, headquartered in Sandton, Johannesburg with over 20 years experience in the delivery of successful value-adding talent management solutions. As a company grows, the brand changes and stands for something different than in it did in the beginning.
Brands evolve to reach new audiences; the challenge is to introduce a position that connects with them.
Through a new identity & brand name that would signal the seismic shift in connect us group positioning, from faded recruitment icon, to loved brand built around people’s lives.
The KANAKA solution
KANAKA collective came up with a new brand name and repositioning that speaks to the desired B2B customer. This strategic platform enabled us to create a visual identity and system around the brand that immediately stands out in the category and establishes the brand’s essential cues.
