The Request:
An independently owned talent recruitment and management consulting firm, headquartered in Sandton, Johannesburg, with over 20 years of experience in the delivery of successful value-adding talent management solutions. As a company grows, the brand changes and stands for something different from as it did in the beginning.
Through a new identity & brand name that would signal a shift in Connect Us Group positioning, from faded recruitment icon to loved brand built around people’s lives.
The KANAKA solution:
Brands evolve to reach new audiences; the challenge is to introduce a position that connects with them. KANAKA collective came up with a new brand name and repositioning that speaks to the desired B2B customer. This strategic platform enabled us to create a visual identity and system around the brand that immediately stands out in the category and establishes the brand’s essential cues.
