Our vision is to become a credible authority when it comes to career guidance for young people and to inspire thoughts that re-define the future and evolution of careers as we know them
The KANAKA solution:
The vibrant identity was developed to be a brave departure from the ‘sea of sameness’, directly aimed at Gen Z with a unique logo that can be identified by the Letter C. Using bright colours to attract and hold consumers attention.
Our aim for the brand identity & communication is for it to live online and offline beautifully while adhering to current consumer trends.
“We challenged KANAKA to be bold, and they responded with top tier creative”