The Request:
Our goal is to position ourselves as a reliable authority in offering career guidance for young individuals, with a focus on inspiring innovative perspectives that redefine the future and the path of careers. We envision Careers Magazine to embody an approachable look and feel, representing an evolution from Destiny Careers.
The KANAKA solution:
The vibrant identity was developed to be a brave departure from the ‘sea of sameness’, directly aimed at Gen Z with a unique logo that can be identified by the Letter C. Using bright colours to attract and hold consumers’ attention.
Our aim for the brand identity & communication is for it to live online and offline beautifully while adhering to current consumer trends.
Client remarks:
“We challenged KANAKA to be bold, and they responded with top tier creative”
