Strategy & Insights
Who is the client?
Lebo Letsoalo, founder and MD of the following companies; SincPoint, AWISCA (African Women In Supply Chain Association), Lebo Letsoalo (The Supply Chain Coach)
Lebo Letsoalo, former Vice President of Supply Chain in Sasol took a bold step in her career in the year 2013 to venture in entrepreneurship and enterprise development. She resigned from a paying job to set up, first, Home of Delicacies – a boutique furnisher store which supplied bespoke antiques fused with a coffee shop and bakeries.
Lebo later formed and founded AWISCA, an association which focuses on elevating and uplifting the transformation of different aspects of supply chain within the corporate industries, government entities, universities and businesses. The aim of the association is to close the skills and capacity gap and achieve their mandate in the supply chain sector through a focused mentorship and coaching programs. The company focuses largely on women professionals at the workplace and higher education facilities in Africa.
She also set up a supply chain consultancy company, Sincpoint.
Lebo needed to make a transition from being a well recognised and respected supply chain professional, having worked for a multinational for many years, and set on my boards of big corporates, into a force to be reckoned with in the business of skills development, capacity improvement and integrated supply chain solutions for the general public and private sectors.
The Supply Chain industry is a largely male dominated sector which is infested by corruption in both public and private sectors, and has a prevailing predicament of skills shortages. Three things dominate the sector: Poor ethics, Male dominated & Skills shortages (and Entrepreneurship). We needed to position Lebo Letsoalo and companies as solution to these challenges.
We strategically positioned Lebo Letsoalo as a thought leader and an expert of the supply chain industry who championed the narrative and a voice of reason in actively and collaboratively (public and private sectors) working to resolve the three leading challenges of the industry.
We did this through;
- Writing original thought leadership and opinion pieces and disseminating to relevant media
- Proactively creating news media angles and pitching to broadcast, print and online news media platforms
- Proactively pitching and securing speaking engagement opportunities
- Proactively feeding Lebo’s comment and opinion into current news media reporting, features, events relevant to her expertise and general industry knowledge
Lebo Letsoalo became a trusted and respected commentator and thought leader to media and other stakeholders (including organisations working in the space). She is now recognised as a Supply Chain coach advocating for the professionalisation of the sector, skills development, ethical practises, empowerment of women in the sector, entrepreneurship, and mitigating corrupt practises.
As a result of this work, Lebo was later appointed chairperson of the Media, Information and Communication Technologies Sector Education and Training Authority.
Media interest around Lebo ranged from Sowetan, City Press, Business Report, Business Day, SAfm, Metro FM, Talk Radio 702, Power FM, Radio 2000 and many more leading media houses. This projects garnered an Average Advertising Equivalent of over R10 million, with a Public Relations Value of over R30 million.