Azuka Group was established in 2006 after it identified gaps in the ICT industry and built it’s business value proposition around them. They started with the focus and objective in the empowerment of sustainable long-term savings within the full scope of information communications environment for thier clients. Their core-competence was on provision of Least Cost Routing solutions, Telephone management systems as well as PBX solutions and have since evolved into a turnkey professional services solutions provider.
At KANAKA design studio we define branding as business problem, and not a design problem. When one builds a brand, many changes need to be made inside the organisation as well, and not just in outreach programmes like marketing and image management.
Both Azuka Group and KANAKA identified an opportunity to leverage Azuka individual strengths, as Azuka Group helps public institutions build and execute strategies to achieve their policy and organizational goals. They help governments address their most fundamental organizational challenges—from human-capital development to transformational change. When they approached us to help them build a brand. We decided to create a single institution that would redefine and revolutionise their business.
Our solution was based on one objective: we created for them a new brand image and identity a visual tone that can speak to their core company objectives “Transformational Growth”. More than a system of colours, icons and fonts, the Azuka Group frame provides a system that unites Azuka’s goals and products in an easy-to-communicate way.