Azuka Group was established in 2006 after it identified gaps in the ICT industry and built its business value proposition around them.
At KANAKA design studio we define branding as a business problem, and not a design problem. When one builds a brand, many changes need to be made inside the organisation as well, and not just in outreach programmes like marketing and image management. Both Azuka Group and KANAKA identified an opportunity to leverage Azuka individual strengths, Azuka Group helps public institutions build and execute strategies to achieve their policy and organizational goals.
The KANAKA solution: We decided to create a single institution that would redefine and revolutionise their business, based on one objective to design a new brand image and identity a visual tone that can speak to Azuka Group core company objectives “Transformational Growth”.