business@kanaka.co.za
[belton_accordion][belton_accordion_content title=”Paid Media Specialist”]We are looking for a remote freelance mid-senior advertising specialist, to help us bring in sales and leads for our clients using Facebook and Instagram Ads within the Business Manager platform for Luxury Hospitality.
Essential Knowledge
Facebook Business Manager – you need to know it inside and out, but mainly:
-
- Experience with all the BM platform’s marketing objectives, especially Leads/Conversions and e-Commerce
- Setting up campaigns to ensure high converting ads
- Campaign management: analysing and optimising for best performance
- Ad data analysis
- Troubleshooting and problem-solving campaigns
- Understanding analytical campaign data & optimisation (CTR/CPC/CPM, etc.)
- Audience Insights
- Creating Custom Audiences and Lookalike audiences
- Facebook Pixel and Event Codes
- Dynamic Creatives
- Budget Optimisation
- Developing concepts and strategies for each stage of the marketing funnel
- Competitor analysis/research
- Ad Copywriting
- Reporting (daily/weekly/monthly as per client requirement)
Added Extras (Bonus skills)
- Experience with landing pages
- Adapting/editing assets – basic skills required (Use of Photoshop etc.)
- Creating Ad mock up’s for new business purposes
- Mailchimp
Other
- Fluent in English both written and spoken.
- You must have a strong internet connection.
- You must be very organised and have a positive attitude.
To apply for this position, please send your resumé with an email introducing yourself, and an application/portfolio to business@kanaka.co.za[/belton_accordion_content][/belton_accordion]