How to save on marketing and still make money

1. Get free advice.

Whether you’ve worked in marketing before or you don’t know the first thing about it, there’s always someone who knows more about it than you do, and they’ll usually be willing to give you some advice for free. If you know an experienced marketer, get his/her advice on what would be the most efficient platform to use and how to best use it for your business. If you don’t know someone, start attending in-person networking events until you do. The simplest of conversations can sometimes lead to great insights about the efficiency of your future marketing campaigns.

 2. If it works, keep it.

 Let’s say you run an ad in a print magazine, and you see great results for it. You can consider this a small victory, but most business owners would immediately think to themselves, “How do we come up with another ad this powerful?” The answer is, you don’t come up with another ad that powerful. You use the same ad. This reduces creative costs, time spent brainstorming, and even reduces your stress because there’s some degree of certainty to its use. If something already has been effective, try using it again in the same way. Chances are, you’ll see similar results.

3. Keep things simple.

Most wasted marketing rands are wasted in enhancing, transforming, or otherwise investing in things that need no further change. For example, you may know a business owner who created an elaborate, 50-page website for a relatively simple product that could have done fine on a basic 5-page setup. In this way, many successful marketing campaigns are borne from minimalism—think about exactly what you need to be successful, and use only those components to build your campaign.

Our professional marketers at KANAKA design studio are experienced in developing custom digital marketing, and branding experiences for businesses.
They will perform keyword research and study your industry to create marketing strategies to match what your target audience wants.

Call 083 765 8311 or email business@kanaka.co.za to get started.

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