Careers Magazine set out with a clear mission: to become a trusted authority in career guidance for young individuals, inspiring innovative perspectives that redefine the future of work. The goal was to create a publication that is approachable, relevant, and reflective of the aspirations of Gen Z.
KANAKA’s solution was to develop a vibrant, standout identity that breaks away from the ‘sea of sameness’ in career-focused publications. Central to the design is a bold, recognisable logo built around the Letter C, paired with bright colours to capture and hold attention. The visual identity was crafted to translate seamlessly across both digital and print channels, ensuring it resonates with audiences wherever they engage with the brand.
The result is a brand that speaks directly to the next generation, balancing innovation, approachability, and trend awareness. As the client noted: “We challenged KANAKA to be bold, and they responded with top-tier creative.
